After a year away from major sponsorship in drag racing, Monster Energy will be returning in 2020 to partner with Brittany Force for 12 races.
Brittany’s dragster carried the Monster Energy branding for three years, including her 2017 NHRA World Championship.
In a statement from John Force Racing, Brittany’s legendary father said while the major branding of Monster Energy took a break, the partnership with the company had continued.
“The relationship we had with Monster Energy never truly ended. They were a great partner and we always hoped to have them back with Brittany,” said John. “Monster Energy with John Force Racing, it just makes sense. That dragster is a beast, Brittany unleashes the beast on the drag strip and Monster knows that better than anyone. They were with her when she won the championship in 2017 and that’s what they’ll be chasing again this year and every year they’re with us.”
With Monster Energy from 2015 until 2018, Brittany Force earned seven No. 1 qualifying positions, won eight races, including her career first win at the Gatornationals in 2016, and had her career best season in 2017 with four wins en route to her first championship.
The Monster Energy dragster will make its debut at the NHRA Winternationals, the season opener, February 7-9 and be the primary sponsor for 12 races. Monster will have branding on all four John Force Racing hot rods for the entirety of the 2020 NHRA season.